Lucente's ambition began early. He chose MIT, he
says, because it was a "party school," and ended up meeting
many of the friends who were to become his colleagues at
Soliloquy. For his doctoral research, he gravitated toward the
university's famed Media Lab and chose one of its most far-out
fields: taking holograms, like those etched on credit cards,
and making them come to life as a video that could be altered
in real time.
That had never been done, says Stephen Benton, head of the
lab's Spatial Imaging Group, where Lucente did his research.
"Holographic video is one of the most long-term research
projects at the Media Lab. . . . When Mark was here, . . .
nobody believed it could be done at all. There were 20 years
of received wisdom that it was foolish to try."
With a series of lenses and a supercomputer, Lucente and
his colleagues modulated light waves that projected into space
a golf-ball size 3D image of a Volkswagen Beetle. An observer
turning a knob could rotate the image—the world's first
interactive video hologram.
Even today, though, that technology is light years away
from consumers. "Ten years from now will it be hard? No.
You'll be buying novelty items, the equivalent of mood rings,"
Lucente says. He was more eager than that to bring his
technology vision to real people.
His next stop was IBM, where in 1995 he ran his own
research team at the prestigious Thomas J. Watson Research
Center in Yorktown, New York. There, Lucente seized upon IBM's
ViaVoice speech recognition software as a way to capture input
from people "on their own terms." He then added gesture
recognition for his memorable human computing demonstration at
Comdex, which he called DreamSpace. Still, his inventions
remained far from use by the general public. "I had some
people telling me to focus on the farther out stuff, and then
I'd have other people say, 'You know, it really helps loosen
up the wallets if you can say and this can easily be part
of IBM's product line in the next couple of years.'"
IBM had brought Lucente closer to real users than the Media
Lab had, but it still wasn't close enough.
Meanwhile, in downtown Manhattan in
mid-1997, Catherine Winchester (pictured), a Silicon Alley
programmer-turned-entrepreneur, had started a company with a
vision in sync with Lucente's. She showed investors a
prototype "interactive expert" system that spoke aloud in a
dialogue with users.
"The vision was that you'd be able to talk to the Web and
hold conversations with it as if you were talking to real
people," she says. The demo was an expert on Beatles music.
Using a headset connected to a PC, a user could ask, for
example, which song contained the lyrics "rocking horse people
eat marshmallow pies." It would respond to the verbal query
with a synthesized voice, saying "Lucy in the Sky with
Diamonds," and would then provide an onscreen list of albums
containing the song—and let users hear it. "It was ahead of
its time," she says. "People said, just give us a
typing interface in natural language."
When Lucente came across Winchester's Soliloquy Web site in
mid-1998, on which she explained her vision and her prototype,
he knew he'd found his next home. He became Winchester's first
full-time hire and CTO. Winchester and Lucente agreed that the
only plausible beginning would be with a specific field of
useful expertise. So while she was out raising capital from
sources like the Genesys Angelbridge Fund and Gabelli Group
Capital Partners, Lucente put together a team of brainiacs,
including many of his MIT buddies, and reworked her prototype
as a text-based tool focusing on notebook
computers.